Art Media Studio

Firenze

ABOUT


Dall’arte museale all’edutainment, alla moda al retail grazie ad un processo creativo decisamente pop che calibra avanguardie tecnologiche con una conoscenza autentica della storia dell’arte.
E’ il lavoro di Vincenzo Capalbo e Marilena Bertozzi anime di Art Media Studio che dal centro storico di Firenze dove fa base il loro studio associato ha sedotto un pubblico trasversale, ricevendo l’attenzione della critica internazionale (dal Primo Premio Immagine Video Istituzionale, Milano alla migliore sceneggiatura alla rassegna Internazionale di Film Documentari sull'Arte, Brixen Art Film Festival di Bressanone) fino a conquistare il podio di prestigiosi concorsi, finalisti da ultimo all’Art Doc Festival del festival del Cinema di Roma.
Architetti, creativi, ma anche artigiani e artisti, una storia in divenire capace di emancipare il linguaggio multimediale degli anni Novanta a scenografia immersiva di pioneristici progetti video ad alto tasso di creatività. Opere che a buon diritto i principali musei d’Italia accolgono nelle loro sale per valorizzare il proprio patrimonio artistico.
La ragione di questo successo espatriato anche all’estero (Dubai, Londra, Madrid, Berlino, Aspen, los Angeles, ecc.) risiede nella cura artigianale con cui le due anime di Art Media Studio compongono ogni loro singola creazione. Musei, facciate di palazzi storici come aree urbane o industriali, negozi e spazi retail sono i luoghi che Capalbo e Bertozzi architetti ancor prima che videoartisti mappano e riprogettano sviluppando video-installazioni immersive che coinvolgono in esperienze tridimensionali gli spettatori in una sinestesia pronta ad attivare tutte le facoltà cognitive, sensoriali ed emotive di chi la vive.

Architects, creative people, yet at the same time craftsmen and artists, with their work on image, light and sound they have helped to revolutionise the world of cultural layout and display from museum art and edutainment to fashion and retail thanks a decidely "pop" creative process that balances leading-edge technology with a deep knowledge of art history. Vincenzo Capalbo and Marilena Bertozzi are the driving forces behind Art Media Studio, an enterprise operating from premises situated in the historic heart of Florence that has spread its wings far and wide to capture a broad audience and attract the attention of international critics, winning first prize at the Immagine Video Istituzionale fair in Milan and the prize for best screenplay at the International Art Documentary Retrospective section of the Brixen Art Film Festival in Bressanone, and being one of the finalists at the Art Doc Festival in the latest edition of Rome's Festival of Cinema.
The secret of this success, which has also been exported to Dubai, London, Madrid, Berlin, Aspen and Los Angeles is to be found in the meticulous, craftsmanlike care which Art Media Studio's two driving forces lavish on each individual work, making it unique both in its content and in its layout, which they develop on a case-by-case basis to make the screenings even more captivating. Museums, the façades of historic palazzi, urban or industrial areas, shops and retail premises: all these are the places that Vincenzo and Marilena, both of them qualified architects on loan to video art, map out and redesign in their drive to develop immersive video installations that involve their audiences in a three-dimensional experience, a synaesthesia designed to bring into play the full spectrum of those audiences' cognitive, sensoral and emotional faculties.
An awareness of the physical nature of space together with a care and a capacity for managing that space, or even for modifying it with images, are the pearls that make Art Media Studio's productions unique – a uniqueness capable of attracting and involving the creativity of contemporary artists in a growing series of joint ventures that have allowed Art Media Studio to become part and parcel of the artistic process itself, and that are now taking on concrete substance in the shape of cooperation in the production of a number of works by the leading talents in the sphere of contemporary art, in the creation of their own work.

PORTFOLIO


Full Portfolio

Show Reel 2017

Art Media Studio

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IL FARO

F-Light 2017

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NANO TRA DIVI E DIAVOLI

Sala d'Arme, Palazzo Vecchio

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MADE IN FLORENCE

Museo Marino Marini

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DA VINCI EXPERIENCE

and his real machines

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LA FRAGILITA' DEL SEGNO

Museo Archeologico di Firenze

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MUSEO DI PALAZZO DAVANZATI

Il sogno di un'antica dimora

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LA PIAZZA INCANTATA

Mandela Forum

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SALVATORE FERRAGAMO

Eventi

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Museo salvatore ferragamo

Il ritorno in Italia

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InOpera

L’arte, che spettacolo!

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CASA LEONARDO

Un genio si racconta

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Contact


Art Media Studio

Via Castello d'Altafronte, 8
50122 Firenze - Italia




Copyright © ArtMedia Studio 2017